Kennedy Williams

• Instagram
• LinkedIn

Get to know me…

Hailing from the sunshine-filled and always fabulous Los Angeles, California, I opted for a slight change of scenery for undergrad! I graduated California State University, San Marcos with a B.S. in Global Business Management, majoring in Marketing, and adding a sprinkle of Global Studies and Spanish to the mix, as minors. My life journey took a major detour in 2018. Destination: the lively streets of Barcelona, Spain, where I’ve set up shop and embraced the vibrant energy ever since.

In Spain, I spent some time tutoring non-native English speakers and diving headfirst into startup marketing with international startups in Spain and the US. Whether it’s crafting print materials, building brand awareness on social media, or creating optimized online content, my work has led me to success in lead generation, customer engagement, and all things digital marketing. Feel free to check out My Work for a preview of my previous work.

Education

Experience

Marketing Manager at Mount
October 2021 -June 2023
Remote/Barcelona, Spain

• Creating and implementing various marketing strategies on various platforms including social media, to generate leads and gain notoriety for the Mount brand.
• Working with Mount founders and advisors to create the Mount brand and voice.
• Working with hosts and potential clients to onboard them to the Mount Platform.
• Coordinating conferences and various events with Mount founders throughout the year; both international and US domestic- Working with hosts and potential clients to onboard them to the Mount Platform.
• Engaging with current and potential hosts to create community, as well as acting as a support system for current and potential Mount hosts.

Brand Ambassador/ In-store Influencer at American Eagle Outfitters
September 2014 – April 2022
San Diego/ Los Angeles, California

• Using social media and online marketing tactics to drive customers to make purchases in-store and/or online
• Creating engaging content 2-3 times a week using American Eagle product
• Planning unique in-store events to bring in more traffic into the store and increase sales
• Processing customer transactions with both the IBM Computers and mobile Point of Sale system.
• Assisting customers with styling size, fit inquiries and needs and well as offering 1-on-1 styling sessions

English Tutor at Communicative People
October 2018 – August 2020
Barcelona, Spain

• Helping non-native English speakers improve their English conversation, grammar, comprehension and more
• Creating personalized interesting lessons for each student to work on both their strengths and areas that may not be so strong
• Working with children as young as three years-old to adult professionals

Social Media & Marketing at Bida App
April 2018 – October 2018
Barcelona, Spain

• Building and managing engagement with followers on Instagram and Facebook through social media and blog posts
• Using Bida Social media as a marketing platform for Bida bars and restaurants
• Writing content for the Bida blog, which included in-depth features and articles on the best bars in Barcelona
• Strategizing the best ways to grow Bida userbase and bring attention to newest features on the app

Social Media at FrontRow BCN
April 2018 – July 2018 …………………………………………………….. Barcelona, Spain

• Building and managing engagement with followers on Instagram and Facebook
• Staying up-to-date on current fashion trends
• Finding content i.e. articles and fashion-related photographs, to share with our followers on social media and blog
• Strategizing the best ways to grow Front Row BCN’s followers on social media and blog

Events Franchise Management/ Lead Generation at Flylancer
January 2018 – June 2018………………………………………………. Barcelona, Spain

• Building and managing community host relationships with over 20 community host worldwide as well as helping new host with on-boarding
• Generating leads for new community hosts around the world
• Creating brand event materials for event promotion and marketing of community meetups and community launches and event promotion via social media and email marketing
• Providing event franchise community host advice and support when needed
• Maintain a marketing management database for event attendees
• Assist community hosts’ with event attendee pre and post event communications